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BlueClaws re-brand as Jersey Shore

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The BlueClaws has long claimed to be the Jersey Shore's baseball team and on Wednesday they made it official, as the Phillies' Class A affiliate re-branded itself.  Changing their name from the Lakewood BlueClaws to the Jersey Shore BlueClaws, the team made the announcement at Asbury Park's Convention Hall.

Per a release from the team:

"This is truly a banner day for the BlueClaws and the Jersey Shore,” said Art Matin, managing partner of Shore Town Baseball, the partnership that operates the BlueClaws. “Shore Town Baseball has added a mini golf course, boardwalk game area, and Biergarten to FirstEnergy Park over the last several seasons to help bring the ‘Shore feeling’ to the ballpark. The Jersey Shore BlueClaws is the natural next step. We couldn’t be more excited.”

While the club keeps its nickname of the BlueClaws, they unveiled new logos, updated caps and a fresh home uniform.

Image via BlueClaws

Ironically, I have talked to many players over the years that have come to New Jersey for the first time in their lives, upon being assigned to play with the 'Claws, with their only knowledge of the state being from the MTV reality show "Jersey Shore".

Also announced on Wednesday, the team has exercised a 10-year team option on the FirstEnergy Park lease with the Township of Lakewood.  

The BlueClaws were set to celebrate their 20th season in Lakewood this year, before the entire minor league schedule was cancelled due to the Coronavirus pandemic.  

In their 19 seasons, the team has won the South Atlantic League championship three times, in 2006, 2009 and 2010.  

I invite you to check out my Patreon page, where you can read exclusive interviews and get early access to other posts, news and information from the Phillies minor league levels.

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